Head of Brand Strategy - Cosmetics

Title – Head of Brand Strategy

Established almost 10 years ago, our client under Irish ownership and management, embarked on its journey with a singular beauty product. Fast forward eight years, and it has evolved into an award-winning beauty brand comprising an extensive portfolio of over 300 products and three distinct sub-brands.

We are currently in search of a seasoned and proficient professional to assume the role of Head of Brand Strategy focusing on the beauty industry. The ideal candidate will bear the responsibility of formulating and executing impactful brand strategies aimed at fostering business expansion and elevating brand equity. This dynamic position necessitates strategic acumen, innovative problem-solving skills, and a comprehensive comprehension of the beauty industry especially cosmetics, prevailing market trends, and consumer behaviour.

Responsibilities

• Develop and execute brand strategies aligned with overall business goals to enhance brand awareness, preference, and loyalty.
• Conduct market research to analyse trends, consumer insights, and the competitive landscape in the beauty industry.
• Collaborate with cross-functional teams to create and implement marketing campaigns, ensuring brand consistency.
• Lead the development and execution of innovative marketing initiatives, oversee brand guidelines, and manage marketing budgets.

Requirements:

• 8 years experience in brand strategy, preferably in the cosmetics/beauty industry.
• Proven track record in developing successful brand strategies for business growth.
• Previous retail FMCG industry experience is highly preferred.
• Strong understanding of beauty industry trends, consumer behaviour, and competitive landscape.