Global Brand Development Director

Azon have partnered with a leading FMCG global brand on an exciting opportunity for a senior professional to join a leading global FMCG organisation as a Global Brand Development Director. This role be responsible for setting the global brand strategy in conjunction with the VP, of Global Brand, to ensure successful execution of the corporate and commercial strategy.

The company has grown exponentially over the past 10 years and are most definitely the leader in there category. They are based 25 mins north of Dublin airport.

Key Responsibilities

• Develop annual brand plans that maximise ROI

• Global marketing budget responsibility.
• Develops clear strategies that recruit new consumers into their brand, driving consumer and customer engagement as they build a strong on and offline brand and businesses.

• Deliver the global, customer-centric omni-channel marketing strategy to drive the business’s international growth ambitions and objectives and oversee its successful execution.
• Work with cross-functional global & local teams
• Be accountable for the global media strategy across all channels

• Define the global communications strategy
• Work with global teams and agencies to develop localised communications plans
• Lead the Brand Identity team to ensure all packaging and communication activities support and enhance the brand image and positioning

• Engages regions and key markets to build new capabilities, drive launch readiness and execution excellence

Requirements:

• BA/BS in Marketing or Similar
• 10+ years of experience in a global CPG company, with at least 5 years in a senior marketing role.
• Global experience essential with a focus on North America, the UK, and Europe.
• Experience in developing brand growth strategies.
• Experience in creating marketing communication strategies that target both consumer and health care professional audiences.
• Strong agency management experience