Go Back

Improve Your LinkedIn Profile

Your CV remains one of the most important tools in securing a new job opportunity, but have you thought about how to improve your LinkedIn profile? Unless you apply directly – the first thing potential employers/recruiters are likely to view is your LinkedIn page. Few job offers are made today without your LinkedIn profile being viewed, so it is vital that you present the best version of yourself on it; your profile needs to remain professional.

Be Easy to Find

A basic thought – but one that should always remain top-of-mind: make sure you are easily found. Include your full name, and ensure it is spelled the same way it appears on your CV. Your profile isn’t useful if you can’t be found.

Include Keywords

Secondly ensure that you have included all relevant skills and qualifications, as well as listing your experience and achievements. This increases your chances of being found via keyword searches. It is important to be specific here; if you are a Fund Accounting Manager now, make sure that you have highlighted that you mange people, how many, and what daily tasks this entails.

Keep your profile up to date with every promotion that you get. If your experience is predominantly in Hedge Funds then be sure to mention as many relevant terms as you can throughout your page. In particular, your Summary section allows you to literally paste a collection of words that may get you noticed.

Make People Want to contact You

Your profile is twice as likely to be read if you have included a photo. But beware – LinkedIn is not Facebook, and a certain ettiquette is expected. Be sure the photo is professional, and that you are facing forward toward the camera. First impressions count!

Treat your Profile Like a CV

A complete profile creates the best impression, so fill in as much detail as you can. Anything that is important enough to be on your CV should also be on your LinkedIn. Be sure to proof read it to avoid grammatical errors. In addition, do not be afraid to list duties other than those relating to NAV preparation or processing subs/reds etc. If you have been involved in fund launches, transitions or systems upgrades be sure to put that on your profile too – it will show how varied your skill-set is.

Join Groups

Join relevant industry groups and university alumni groups. Join discussions and contribute to them – LinkedIn is a professional platform, and efforts like this could help you to make new connections as well as potentially opening up new opportunities that you hadn’t previously considered, whether within the growing funds technology sector, or funds consultancy and governance areas.

Show Some Personality

List additional studies or interests that you have outside of your previous career history. Whether it is volunteer work, sports or a hobby always be sure to portray what you are passionate about.


Kevin Halligan | Funds and Asset Management | Senior Recruiter | Azon Recruitment Group
Kevin Halligan is Azon’s Senior Recruitment Consultant for Funds and Asset Management.
Check out live roles in the industry here.

Back to insights

View the Azon Salary Guide Now

Download